Custom CTAs (Call-To-Actions) let you add buttons inside the Village widget that trigger logic in your platform. This allows users to take actions — like saving a contact, opening a modal, or sending a message — directly from within the widget interface. CTAs are configured via the paths_cta array passed during widget initialization.

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Defining Custom CTAs

Each CTA includes:
  • label: The text shown on the button
  • callback: A function executed when the button is clicked
  • style (optional): Custom styling for the button
Village.init('YOUR_PUBLIC_KEY', {
  paths_cta: [
    {
      label: 'Save to CRM',
      callback() {
        alert('Record saved to CRM!');
      },
      style: {
        backgroundColor: '#007bff',
        color: '#fff'
      }
    },
    {
      label: 'Trigger alert',
      callback: () => alert('Hello from Village!'),
      style: {
        backgroundColor: '#dc3545',
        color: '#fff'
      }
    }
  ]
});
The callback function is always executed in your application environment, not inside the widget. This gives you full control to run custom logic securely on your side.

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CTA Object Format

{
  label: string;            // Required — Text shown on the button
  callback: Function;       // Required — Executed when the CTA is clicked
  style?: object;           // Optional — Button styling (CSS-style object)
}

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Advanced Usage (Optional)

If you want to observe CTA clicks across contexts (e.g. in iframes) or for analytics/automation purposes, you can listen to CTA events using the SDK or browser-level messaging.

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Option 1: Using Village.on()

Village.on('village.path.cta.clicked', ({ index, cta, context }) => {
  console.log('CTA clicked:', cta.label, context);
});

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Option 2: Listening to PostMessage

window.addEventListener("message", (event) => {
  const msg = event.data;
  if (!msg || !(msg.source === "VillageSDK" || msg.source === "dynamic-cta")) return;

  if (msg.type === 'village.path.cta.clicked') {
    console.log('CTA clicked via message event:', msg);
  }
});

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Example Payload

This is a sample payload received when a CTA is clicked. All names and URLs are fictional and provided for demonstration purposes only. 
{
  "source": "dynamic-cta",
  "type": "village.path.cta.clicked",
  "index": 0,
  "cta": {
    "label": "Default button no style"
  },
  "context": {
    "from": "PathsConnection",
    "path": {
      "start_person": {
        "avatar": "https://cdn.village.do/l-janesmith.jpg",
        "first_name": "Jane",
        "last_name": "Smith",
        "full_name": "Jane Smith",
        "id": "12345678-aaaa-bbbb-cccc-1234567890ab",
        "identity_id": "12345678-aaaa-bbbb-cccc-1234567890ab",
        "linkedin_identifier": "janesmith-dev",
        "linkedin_url": "https://linkedin.com/in/janesmith-dev",
        "summary": "Full-Stack Engineer at Example Corp.",
        "village_person_url": "https://village.do/people/profile/sample-jane"
      },
      "start_connector_warmth_score": 16.2,
      "connector_person": {
        "avatar": "https://cdn.village.do/l-alexjohnson.jpg",
        "first_name": "Alex",
        "last_name": "Johnson",
        "full_name": "Alex Johnson",
        "id": "23456789-bbbb-cccc-dddd-2345678901bc",
        "identity_id": "23456789-bbbb-cccc-dddd-2345678901bc",
        "linkedin_identifier": "alexjohnson-link",
        "linkedin_url": "https://linkedin.com/in/alexjohnson-link",
        "summary": "Product Lead, ex-StartupX",
        "village_person_url": "https://village.do/people/profile/sample-alex"
      },
      "connector_end_warmth_score": 3.7,
      "end_person": {
        "avatar": "https://cdn.village.do/l-chrislee.jpg",
        "first_name": "Chris",
        "last_name": "Lee",
        "full_name": "Chris Lee",
        "id": "34567890-cccc-dddd-eeee-3456789012cd",
        "identity_id": "34567890-cccc-dddd-eeee-3456789012cd",
        "linkedin_identifier": "chrislee-example",
        "linkedin_url": "https://linkedin.com/in/chrislee-example",
        "village_person_url": "https://village.do/people/profile/sample-chris"
      },
      "start_end_warmth_score": 3.7,
      "type": "second_degree",
      "paid_intro": null,
      "group_type": null
    },
    "partnerDomain": "findfunding.vc"
  }
}
This payload provides full context of the clicked path, which you can optionally use for logging, custom tracking, or integrations. This is not required for standard CTA usage.

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Events Reference

Event NameDescriptionPayload
village.widget.readyWidget is initialized—
village.path.cta.clickedCTA was clicked{ index, cta, context }
village.paths_cta.updatedCTA list was dynamically updatedPathCTA[]